Social Media Analytics and Management

This course exposes participants to methods used for social media analytics that can be used to convert information derived from social media into insightful tools and how to interact with consumers in real-time. It teaches participants how to manage social media platforms in other to project their online reputation. It is also designed to help participants gain a thorough understanding of the features of social media analytics to engage better with their audience, to improve customer relations, monitor competition, identify and engage with their top customers and to find out where their industry is heading. It will help them understand the major tricks and dynamics involve in social media analytics.