This course exposes participants to methods used for social media analytics that can be used to convert information derived from social media into insightful tools and how to interact with consumers in real-time. It teaches participants how to manage social media platforms in other to project their online reputation.
This course is designed to teach participants the principles for creating, engaging presentations and how to optimize the visual impact of a presentation on the audience. It will help them improve communication, create trust and manage cultural expectations as well as leading better virtual relationships and improve team performance.
This module describes the legal, regulatory, policy and environmental requirements for a converged society within the provision of information and communication services in the context of global transformation. The module examines the legal, regulatory, policy and environmental issues facing governments, network operators and users. The key issues are: commercialisation, liberalisation, resources, frameworks both legal and regulatory, converged services, climate, power, disposal
This module aims to provide the student with an understanding of effectively managing projects of a commercial nature combining the use of Project Management, Financial and Marketing principles as techniques applicable to the ICT industry. On completion of this module, the student will be able to evaluate their decision making in terms of meeting the objectives in a liberalized competitive and professional market.
The Master of Communications Management (MCM) programme comprises three distinc elements of PG, Cert, PG Dip and Masters. The dissertation component provides an opportunity for the students to undertake rigorous research in a field relevant to their specialist course of study. the main deliverable will be a written document (dissertation), although in some instances supporting antefacts and other evidence may also be generated.