This course is designed to help participants gain a thorough understanding of the features of social media analytics to engage better with their audience, to improve customer relations, monitor your competition, identify and engage with your top customers and to find out where their industry is heading. It will help them understand the major tricks and dynamics involve in social media analytics.
This course is designed improve communication, create trust and manage cultural expectations â leading to better virtual relationships and improve team performance.
This module describes the legal, regulatory, policy and environmental requirements for a converged society within the provision of information and communication services in the context of global transformation. The module examines the legal, regulatory, policy and environmental issues facing governments, network operators and users. The key issues are: commercialisation, liberalisation, resources, frameworks both legal and regulatory, converged services, climate, power, disposal
This module aims to provide the student with an understanding of effectively managing projects of a commercial nature combining the use of Project Management, Financial and Marketing principles as techniques applicable to the ICT industry. On completion of this module, the student will be able to evaluate their decision making in terms of meeting the objectives in a liberalized competitive and professional market.
This Master of Communications Management (MCM) programme comprises three distinct elements of PG Cert, PG Dip and Masters. This module aims to analyse the strategic management issues inherent in the convergence of Telecommunications, E-Commerce, Digital Media and IT, namely Information and Communication Technologies (ICT). The module content will help the student analyse key market uncertainties faced by ICTs, in whichever country/region he/she is based or are active in the delivery of service
The Master of Communications Management (MCM) programme comprises three distinc elements of PG, Cert, PG Dip and Masters. The dissertation component provides an opportunity for the students to undertake rigorous research in a field relevant to their specialist course of study. the main deliverable will be a written document (dissertation), although in some instances supporting antefacts and other evidence may also be generated.