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    ITU Asia-Pacific Centre of Excellence Training on

    New Value Chain in Mobile Application Services

    29 - 30 July 2013, Hotel Crown Plaza, Hanoi, Vietnam

    Supported by

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    Brief Description

    This training workshop aims to

    a)      build an understanding of the emerging values in mobile application services,
    b)      raise awareness on mobile applications that are being deployed by service provides, and
    c)      examine proposed solutions to address the underlying security concerns.

     

    Day 1 (29 July)
    0900-0930


    Opening Session

    Mr. Tong Viet Trung Deputy General Director, Viettel

    Prof. Dae-Shik Lee, Pusan National University

    Ms. Irene Ng, Head, Asia, GSMA

    Dr. Eun-Ju Kim, Regional Director, ITU Regional Office for Asia and the Pacific

    Mr. Tran Thanh Ha – Deputy Chief of Intel’ cooperation department,  MIC, Vietnam

    Part 1:  Introductory session
    0930-1000


    Section 1: Introduction to mobile application services

    Mr. Ashish Narayan, ITU

    Objective: To provide a definition of “mobile application services” and an overview of its history of development.
    1000-1030


    Session 2: Basic Infrastructure and platform

    Mr. Terence Wong, GSMA

    Objective: To introduce the basic infrastructure, shared tools, platform and technology availability and resource optimization (including virtual infrastructure and storage).
    1030-1100 COFFEE BREAK


    Part 2: Developing a business model for mobile applications services

    1100-1200

    Session 3: Key considerations when building the infrastructure and providing mobile application services (Cont’d)

    Mr. Ngo ThanhHien, IBM Viet Nam, MobileFirst application

     Mr. Dang Trung Anh – IT Solution Center - Viettel Group

    1200-1400 LUNCH
    1400-1500


    Session 4: Broad overview of the value chain of mobile application services

    Mr. Chetan Sharma, Chetansharma Consulting

    Objective: This session will deal with key services in mobile application and opportunities for mobile operators  in various areas such as health, education, commerce, banking etc.
    1500-1530 COFFEE BREAK
    1530-1630


    Session 5: Value chain of mobile application services and with particular focus on mobile commerce (Cont’)

    Mr.William Tse, GSMA

    Objective: This session will deal with key services in mobile application, opportunities in various areas such as health, education, commerce, banking etc.
    1630-1730


    Session 6: Value chain of mobile application services: A case study

    Prof Yooshin Kim, Pusan National University

     Mr.Anthony Tang, GSMA

    Objective: This session will deal with key services in mobile application, opportunities in various areas such as health, education, commerce, banking etc.

     

     

     

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    30 July (Day 2)


    Part 3:  Legal and Policy Issues
    0900-0930


    Session 7: Policy and Regulatory issues in deployment and management of Mobile Application Service.

    Mr. Irene Ng, Head, Asia, GSMA

    Objective: To understand the policies and regulations on deploying, managing, licensing mobile application services.
    0930-1000


    Session 8: Intellectual property and managing compliance with regards to mobile applications

    Mr. Glenn Pritchard, g-squared consulting 
    1000-1030 COFFEE BREAK


    Part 4:  Dealing with security concerns

     

    1030-1100  

    Session 9: Service Security

    Mr. Glenn Pritchard, g-squared consulting  

    Objective: To provide an overview on mobile application services security including how to manage saved data, backup and recovery, standards to secure data etc.
    1100-1200


    Session 10: Case studies on mobile application service

    Objective: To introduce the various services deployed for mobile application services.

     

    Mr. Pham Trung Kien - Viettel Group (Bankplus application)

    1200-1400 LUNCH 

     Part 5:  Smart devices and the future of mobile applications
    1400-1530


    Session 11: The future of mobile platform for smart devices

    Mr. Chetan Sharma, Chetansharma Consulting

    Objective: To introduce the future direction of mobile platform. 
    1530-1600 COFFEE BREAK 
    1600-1630  

    Session 12: Building an ecosystem for mobile application services

    Mr. Chetan Sharma, Chetansharma Consulting

    Objective: To introduce the various elements of the ecosystem that needs to be changed to embrace these applications.
    1630-1700


    Session 14: Developing a strategy – opportunity and challenge

    Mr. Chetan Sharma, Chetansharma Consulting

    Objective: To foresee emergent and future technologies, benefits and challenges, future development trends of mobile applications
    1700-1730  

    Session 15: Summarizing Key Learning and Closing

    Objective: Summarize the key learning from the training.

     

     

     

 

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