DESCRIPTION:

The ITU,  Ministry of Information and Communications, Vietnam and Viettel, is organizing a training workshop on “ Mobile Value Added Services”, from 10~11^th October 2011 in Hanoi, Vietnam .

This workshop has been developed as a part of the ICT Applications Programme within the framework of the ITU Centre of Excellence for the Asia Pacific Region and will take place at MELIA HANOI HOTEL, Hanoi, Vietnam . It is addressed to staff from policy makers, regulators, corporate executives and managers, i.e. middle-level managers, administrators and officials dealing with Mobile Value Added Services. 

0900 - 0930 : Opening Session

Ashish Narayan - Advisor , ITU Regional Office for Asia and the Pacific

Phan Tam - Deputy Director General, Ministry of Information and Communications, Vietnam 

Objective: To provide an overview of the main workshop objectives, methodologies and expected outcomes.

- Ashish Narayan, ITU 

Surviving the Internet Tsunami - Importance of service convergence in the new Telco landscape to stay ahead

1400-1500: Session 3: M-VAS Development and Trends (Continued)

1545-1745: Session 5: M-VAS Policy & Regulatory Trends

Objective: This session will deal with highlight some of the policy and regulatory issues concerning deployment of mobile Value Added Services.

DAY 2
11TH OCTOBER 2011

Objective: To introduce experiences on deployment of commercial applications on mobile (e.g. SMS, MMS, Video Services, Games etc.) including detailed case studies .

- m-Tourism, Alex, PATA

Objective: During the session, the participants would work in groups to develop an ecosystem around M-VAS.

Objective: To introduce deployment of services such as m-Government.